As a company engaged in the manufacture and sale of alcoholic beverages, we believe that it is an important responsibility of the Takara Group to address alcohol-related issues, and we will work together with society through various activities to develop a healthy alcohol culture.

In 1985, Takara Shuzo launched the “Say No!” campaign focusing on the “appropriate day, appropriate sake, and appropriate manner” proposal to foster harmony between society and drinking. The next year, 1986, Takara Shuzo published “Say No! Book,” a pamphlet that provided a description of appropriate drinking practices. In 1995, the pamphlet title was changed to “Say No! Press,” and in 2009, we updated the publication as “Maintaining a Positive Relationship with Alcohol,” which is also available on Takara Shuzo’s website. Takara Shuzo also strives to promote responsible drinking and prevent problematic alcohol consumption by directing people to the website through initiatives such as official Facebook posts and banner advertisements.

The Takara Group Compliance Action Guidelines stipulates provisions, among others, that the Group’s employees must refrain from excessive drinking and strive to observe appropriate drinking practices. We conduct annual e-learning programs on responsible drinking and alcohol-related issues for all employees of our domestic group companies, achieving a 100% participation rate and aiming to maintain this rate every year.

In addition, we hold lectures on "alcohol-related problems" at meetings of personnel and labor managers at Takara Group companies, new employee training, and various other meetings to raise awareness of responsible drinking among employees.

At Takara Shuzo, we strictly adhere to all relevant laws and industry standards for product labeling and advertising to maintain consumer trust. This includes compliance with regulations such as the Liquor Tax Act, Food Labeling Act, Food Sanitation Act, JAS Act, Act against Unjustifiable Premiums and Misleading Representations, Health Promotion Act, and the Pharmaceuticals and Medical Devices Act, as well as industry voluntary standards. Beyond these requirements, we have established Takara Shuzo’s own voluntary guidelines, which are more stringent than industry standards, covering both advertising and product labeling. These guidelines ensure that all information is accurate and transparent, preventing any misleading representations. Our internal review process—led by the Quality Assurance Department and Public Relations team—continuously strengthens compliance through rigorous checks and proactive improvements before any issues arise. We regularly update our internal standards and communicate them thoroughly to product development, marketing, and quality assurance teams, striving to maintain zero violations of industry standards. Additionally, our Legal and Intellectual Property team works to prevent infringement of trademarks and designs, ensuring responsible marketing practices across all operations.

In 2019, Takara Shuzo introduced an age certification system for access to web pages related to alcoholic beverages on its website to prevent underage drinking.

The World Health Organization (WHO) adopted the global strategy to reduce harmful use of alcohol at the World Health Assembly held in May 2010. Subsequently in 2013, the WHO announced the Global Action Plan 2013-2020, setting a 10% reduction target for the harmful use of alcohol.

In response to the WHO’s initiatives, the Basic Act on Measures against Alcohol-related Health Harm came into force in Japan in 2014. Based on this Act, the Japanese government developed the Basic Plan for the Promotion of Measures against Alcohol-related Health Harm in 2016, presenting specific measures to be taken. Takara Shuzo respects the WHO’s global strategy on alcohol, complies with the Basic Plan for the Promotion of Measures against Alcohol-related Health Harm based on this strategy, and voluntarily and proactively implements measures to solve alcohol-related problems.

In 1980, Takara Shuzo participated in The Health and Medicine of Alcohol Association , under the joint responsibility of the Ministry of Health, Labor and Welfare and the Ministry of Finance, as a representative of the industry as a member of the planning committee.

We also participate as a member of the Advertising Review Board of Alcoholic Beverages, which review alcoholic beverage advertisements and promotions to ensure proper advertising and promotion of alcoholic beverages.