The Takara Group’s Identity
The Takara Group’s identity (our “Takara-ness”) is
a systematization of the Vision (what we aspire to be)
presented in our Long-term Management Vision (TGC100), and redefines as
our Values (the values shared amongst the Group) what all employees
in the Group should respect based on our Mission, the raison d’être of our Group.
This identity is rooted in the amalgamation of all the different strengths
of each individual employee of the Takara Group,
fostering a corporate culture to make our Vision reality while heightening
our sense of unity as a Group while not losing our “Takara-ness.”
Mission
Contributing to the creation of a vital society and a healthy lifestyle
through our fermentation technology and biotechnology
in a way that achieves harmony with nature.
Values
-
Earn the
trust of others -
Pursue excellence
in technology
and quality -
Demonstrate
the spirit of
challenge -
Embrace and
value diversity -
Take the
initiative and
ownership of
every task
-
Earn the trust of others
Uphold laws and social ethics, build trust gradually through individual actions, and gain confidence inside and outside the company
-
Pursue excellence in technology and quality
Exercise ingenuity, apply wisdom, and select only the best technologies to provide safe, reliable products and services to our customers
-
Demonstrate the spirit of challenge
Make repeated efforts to achieve our goals while adapting to environmental changes
-
Embrace and value diversity
Respect others’ thoughts and work together to enhance both our individual and team strengths
-
Take the initiative and ownership of every task
Take the lead to initiate action and fulfill the task without compromise
The TaKaRa Five Values are an expression of our company motto,
Three Points of Importance and Three Points of Care,
designed to better resonate with employees in light of temporal changes and increased globalization.
Three Points of Importance, Three Points of Care.
- The importance of decorum.
- The importance of the law.
- The importance of responsibility.
- Care with words and actions.
- Care with fire.
- Care with machinery.
Vision
The Takara Group aspires to use its proprietary technology to produce great-tasting products and revolutionary biotechnology to safely and reliably deliver diverse value in the Washu, Japanese food, and life science categories and with all these efforts, we are determined to help people around the world enjoy lives full of smiles with a sense of well-being.
-
-
To convey the vision of the Takara Group, “Smiles in Life,” we have combined the "寶(takara)" trademark, the symbol of the Group, with a smiley face in our corporate color blue.
The "寶" trademark is the old Chinese character for "treasure," a stylized design of “宝,” and it was first registered in 1897 for mirin. The character "寶" signifies the act of carefully storing precious items such as gems, pottery, and valuables inside a safe place.
Like the "寶" trademark that has been used for more than 100 years, it is something that remains unchanged even as times change. The Takara Group have embodied our commitment to cherishing the smiles of our customers into this design.
